Predictive Data Lab

During my time at Predictive Data Lab, I started off as a graphic designer, but my role quickly expanded within just six months. As I began taking on more responsibilities, I was promoted to the position of brand manager. In this new role, I not only continued to handle visualizations, design, and the creation of reports and marketing materials, but I also took on the additional task of UI/UX design. By refining the company's branding to create a cohesive image, I was able to elevate the company's marketing to new heights. This included managing website traffic, implementing SEO techniques, overseeing social media advertising, conducting email campaigns, and creating all the necessary marketing assets for the start-up data tech company to prosper. Through my dedication and hard work, I was able to contribute significantly to Predictive Data Lab's overall marketing success.

Predictive Data Lab's Website

Job Roles & Achievements

I used my talents to create eye-catching visuals to be used on reports, marketing/ social media content, branding, website, etc.
Skills: Design, Illustrator, InDesign, PhotoShop, XD, Acrobat.
For our clients I was in charge of visualizing the data from our analysts in a digestible way for them to better understand their data & marketing goals and the progress in achieving their desired KPI’s. I also created all reports shared to our website for public use. Beyond that, all internal presentation standards were created and set by me.
Skills: data visualization, storytelling, design, Illustrator, InDesign, Acrobat, PhotoShop
As brand manager, I was in charge of our marketing strategy and extending our reach to potential clients. I created, managed and adapted our strategy based on our social media and website performance. During my time in this role we grew our online presence by 25%.
Skills: SEO, coding, marketing, social media, strategy, managing, advertising, design, SquareSpace